This article was written by ARLnow.com.
Crystal City, Pentagon City and Potomac Yard are still separate neighborhoods — but the business improvement district that serves them has a new name today.
The Crystal City Business Improvement District has been officially renamed the National Landing Business Improvement District. The BID has a new website, a new video and a new logo, which gives a visual nod to the area’s “Metrorail lines… abundant natural green spaces and parks, and the water of the Potomac River nearby.”
The name change coincides with two separate events that happened in parallel: the expansion of the BID’s boundaries to include portions of Pentagon City and Potomac Yard, and the arrival of Amazon’s HQ2. The initial HQ2 announcement caught people off guard as it referred to “National Landing,” a term coined by economic development officials in the pitch to Amazon but to that point never revealed to residents.